{"id":3250,"date":"2020-04-20T14:24:14","date_gmt":"2020-04-20T12:24:14","guid":{"rendered":"https:\/\/coimbee.com\/?p=3250"},"modified":"2022-03-27T11:55:15","modified_gmt":"2022-03-27T09:55:15","slug":"boek-hooked","status":"publish","type":"post","link":"https:\/\/coimbee.com\/nl\/boek-hooked\/","title":{"rendered":"Boek: Hooked"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9cbu4y-e6ad880307c52770231a6f4157cee068\">\n.flex_column.av-9cbu4y-e6ad880307c52770231a6f4157cee068{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9cbu4y-e6ad880307c52770231a6f4157cee068 av_one_full  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-k98kgax7-43446548c1002c2bce71879e83b39f0c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 class=\"entry-title\">Boek: Hooked<\/h1>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-88okyq-657a27b0c3191bc4b6986c26b88884be\">\n.flex_column.av-88okyq-657a27b0c3191bc4b6986c26b88884be{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-88okyq-657a27b0c3191bc4b6986c26b88884be av_one_full  avia-builder-el-2  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k98khnth-3700eafc74cc9fa6f5741055bb232acb\">\n.avia-image-container.av-k98khnth-3700eafc74cc9fa6f5741055bb232acb img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k98khnth-3700eafc74cc9fa6f5741055bb232acb .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k98khnth-3700eafc74cc9fa6f5741055bb232acb av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3251 avia-img-lazy-loading-not-3251 avia_image ' src=\"https:\/\/coimbee.com\/wp-content\/uploads\/2020\/04\/boek-continu-verbeteren.jpg\" alt='boek continu verbeteren' title='boek-continu-verbeteren'  height=\"700\" width=\"467\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/coimbee.com\/wp-content\/uploads\/2020\/04\/boek-continu-verbeteren.jpg 467w, https:\/\/coimbee.com\/wp-content\/uploads\/2020\/04\/boek-continu-verbeteren-200x300.jpg 200w\" sizes=\"(max-width: 467px) 100vw, 467px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5em8qa-e69fc6a4914d9f7fec2e3555c00fba1c\">\n.flex_column.av-5em8qa-e69fc6a4914d9f7fec2e3555c00fba1c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-5em8qa-e69fc6a4914d9f7fec2e3555c00fba1c av_one_half  avia-builder-el-4  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k98ki96d-1077587fd4bb44329cd24dbf215e43a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><section class=\"elementor-element elementor-element-ce2214a elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"ce2214a\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-row\">\n<div class=\"elementor-element elementor-element-77ac3e4 elementor-column elementor-col-100 elementor-top-column\" data-id=\"77ac3e4\" data-element_type=\"column\">\n<div class=\"elementor-column-wrap elementor-element-populated\">\n<div class=\"elementor-widget-wrap\">\n<div class=\"elementor-element elementor-element-449af24 elementor-widget elementor-widget-text-editor\" data-id=\"449af24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<p>Boek: Hooked<\/p>\n<p>Auteur(s): Nir Eyal<\/p>\n<p>Aantal pagina\u2019s: 235<\/p>\n<p>ISBN: 9789089652706<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-element elementor-element-e9c5d7d elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"e9c5d7d\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-row\">\n<div class=\"elementor-element elementor-element-24fa396 elementor-column elementor-col-100 elementor-top-column\" data-id=\"24fa396\" data-element_type=\"column\">\n<div class=\"elementor-column-wrap elementor-element-populated\">\n<div class=\"elementor-widget-wrap\">\n<div class=\"elementor-element elementor-element-510f49d elementor-widget elementor-widget-text-editor\" data-id=\"510f49d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<p>We checken onze smartphone gemiddeld 34 keer per dag. Als we ons een momentje vervelen, kijken we op Twitter of Facebook. En kunnen we ergens niet op komen? Dan googelen we het gewoon.<\/p>\n<p>Het zijn relatief nieuwe technologie\u00ebn, maar ze zijn nu al niet meer uit ons leven weg te denken. We zijn er in korte tijd aan verslingerd geraakt!<\/p>\n<p>Wil je dat jouw product ook zo succesvol wordt? Zorg er dan voor dat het een vast onderdeel wordt van het dagelijks leven van de gebruikers.<\/p>\n<p>Hooked legt de vier stappen bloot waarmee je klanten verslingerd maakt aan wat jij te bieden hebt. Of het nu om een website, app, game, evenement of iets heel anders gaat, je kunt dit principe steeds weer toepassen. Het resultaat: een product dat niemand meer wil missen. \u2013 Inclusief een stappenplan om producten te ontwikkelen. \u2013<\/p>\n<p>Met voorbeelden van onder andere Twitter, Instagram en Pinterest: bedrijven die hun klanten steeds weer naar hen terug weten te laten keren.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"elementor-element elementor-element-5c4b101 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-section elementor-top-section\" data-id=\"5c4b101\" data-element_type=\"section\">\n<div class=\"elementor-container elementor-column-gap-default\">\n<div class=\"elementor-row\">\n<div class=\"elementor-element elementor-element-c20dd3f elementor-column elementor-col-100 elementor-top-column\" data-id=\"c20dd3f\" data-element_type=\"column\">\n<div class=\"elementor-column-wrap elementor-element-populated\">\n<div class=\"elementor-widget-wrap\">\n<div class=\"elementor-element elementor-element-7237e8a elementor-widget elementor-widget-text-editor\" data-id=\"7237e8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<div class=\"elementor-widget-container\">\n<div class=\"elementor-text-editor elementor-clearfix\">\n<p><strong>Highlights van het boek:<\/strong><\/p>\n<p>Het hierin gehanteerde model is uitermate geschikt om een cultuur van verbeteren op gang te brengen en te houden. Kortom het cre\u00ebren van een nieuwe gewoonte (routine).<\/p>\n<p>Zeer leerzaam hoe Facebook ed dit toepassen.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4m17z6-8850c90e7f22623eb1bf63fb4e0aa757\">\n.flex_column.av-4m17z6-8850c90e7f22623eb1bf63fb4e0aa757{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4m17z6-8850c90e7f22623eb1bf63fb4e0aa757 av_one_half  avia-builder-el-6  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-k98kii2q-1fd9c7e70987c0890607dfcdc6ac41bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Hooked voor meer over continu verbeteren:<\/strong><\/h2>\n<h2><strong><a href=\"https:\/\/coimbee.com\/nl\/kaizen-aanpak\/\">Kaizen<\/a><\/strong><\/h2>\n<p>Continu Verbeteren is vanuit de Lean-filosofie ook bekend onder de naam Kaizen. Met een heldere aanpak zorgt voor Kaizen voor meer en succesvollere verbeteringen.<\/p>\n<h2><a href=\"https:\/\/coimbee.com\/nl\/pdca-checklist-voor-succesvol-continu-verbeteren\/\"><strong>PDCA<\/strong><\/a><\/h2>\n<p>Plan-Do-Check-Act is bekend geworden door Dr. W. Deming. Ook wel de Deming-circle genoemd.<\/p>\n<h2><strong><a href=\"https:\/\/coimbee.com\/nl\/kanban-uitleg-en-aanpak\/\">Kanban<\/a><\/strong><\/h2>\n<p>Kanban is een werkwijze die bij continu verbeteren zorgt voor het realiseren van verbeteringen in de kortst mogelijke doorlooptijd.<\/p>\n<h2><strong><a href=\"https:\/\/coimbee.com\/nl\/de-kracht-van-een-digitaal-verbeterbord-voor-continu-verbeteren\/\">Digitale idee\u00ebnbus<\/a><\/strong><\/h2>\n<p>De fysieke idee\u00ebnbus maakt bij steeds bedrijven plaats voor een digitale idee\u00ebnbus.<\/p>\n<h2><strong><a href=\"https:\/\/coimbee.com\/nl\/agile-werken-hoe-doe-je-dat-en-wat-levert-dat-op\/\">Agile<\/a><\/strong><\/h2>\n<p>Agile betekent letterlijk wendbaar, flexibel. Het is bedoeld als manier van werken om snel in te kunnen spelen op veranderingen. Agile is meer dan een techniek, het is vooral een mindset.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":3419,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_wp_rev_ctl_limit":""},"categories":[395,21],"tags":[],"class_list":["post-3250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boeken-tips","category-coimbee-toolbox"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boek: Hooked - Coimbee<\/title>\n<meta name=\"description\" content=\"Hooked: Hoe je mensen verslingerd maakt aan je product. We checken onze smartphone gemiddeld 34 keer per dag. Kunnen we ergens niet op komen? 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Met dat specialisme is hij bij vele bedrijven succesvol actief geweest. Regelmatig verzorgt Willem webinars over Verbeteren en Verandermanagement. Voor meer informatie zie www.willemnooij.nl \"Ik schrijf graag over mijn vakgebied om mijn kennis te delen, anderen te inspireren en om feedback te krijgen. Een andere reden om mijn kennis te delen is dat ik graag zou zien dat de kennis en kunde van medewerkers beter benut wordt omdat ik geloof dat dit zorgt voor toename in het plezier in het werk. Werk is volgens mij een plaats waar talenten worden benut en ontwikkeld, waar leren en presteren samengaan. Waar vanuit passie een zinvolle bijdrage wordt geleverd aan de eigen ambitie en die van de organisatie. 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